Marketing management / Philip Kotler, Kevin Lane Keller.
By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane.
Material type:
BookPublisher: Upper Saddle River, N.J. : Prentice Hall, c2012Edition: 14th [ed.].Description: xxii, 657, [127] p. : col. ill. ; 29 cm.ISBN: 9780273753360; 0273753363.Subject(s): Marketing -- Management
Contents:
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
| Current location | Call number | url | Copy number | Status | Date due | Item holds |
|---|---|---|---|---|---|---|
| University of Santo Tomas-Legazpi College of Business Management and Accountancy | Circ HF5415.13 .K87 2012 (Browse shelf) | Marketing Management | 1 | Available |
Total holds: 0
Includes bibliographical references and index.
Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets.
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